Catriona has headed the BD & Marketing function across three national professional service firms including law.
She has driven growth across a broad range of markets and represents the voice of the clients in strategic and brand development. She brings a future-focused, big-picture perspective and ensures BD & Marketing skills and infrastructure are set to help fee-earners enhance client service and reap rewards from the time invested in BD.
Recent Work
- Partner and Director Business Development plans and regular coaching
- Client Listening to distill insights to inform client experience, business development and brand positioning.
- Defining Purpose
- Direction and promotion of target sector groups to punch above their weight.